Tag Archive: advertising

Dec 07

The Commercial Look – Part 2

In part 1, we took a look at some ‘different’ television commercials that shrugged aside the usual boundaries limiting creativity in regular advertising. In part 2, we’ll continue to look at some outstanding adverts and analyse these from both an artistic and commercial view.

TV or Internet?

Essentially, the adverts that go out of their …

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Nov 29

The Commercial Look – Part 1

When we talk of producing, directing, casting and cutting, our minds immediately think of movies, TV programmes or even music videos. In terms of creativity, the last place we would seem to look is at the thousands of television commercials that swamp our screens on a daily basis. Is this an oversight? Can there really …

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May 17

How do you make a memorable music concert? – Planning the B.I.G.

B.I.G. 2012 Song Chart

Putting on a show requires a great deal of organisation. Putting on a show with the word ‘big’ in its title requires considerably more organisation than I’d first bargained for. Not that the end result wasn’t worth it. My producer (shout out to Chris!) first came up with the title The Big Interactive Gig 2012 …

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