Feb 15
It’s tempting, but when it comes to getting creative, many of us make the first mistake before we’ve even started. The problem lies with the ’Eureka’ moment, the flickering of the light bulb, the flash of inspiration. Ideas that allow us to be creative do not come to us all day every day. …
Nov 29
When we talk of producing, directing, casting and cutting, our minds immediately think of movies, TV programmes or even music videos. In terms of creativity, the last place we would seem to look is at the thousands of television commercials that swamp our screens on a daily basis. Is this an oversight? Can there really …
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